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商品編號： 9-512-011 出版日期： 2011/09/06 作者姓名： Teixeira, Thales S.;Caverly, Alison 商品類別： General management 商品規格： 23p 再版日期： 2012/12/18 地域： 產業： Advertising industry;Telecom;Beverage industry;Apparel accessories 個案年度： 2010 -
商品敘述：
This case showcases key decisions in promoting the re-launch of Brisk, a ready-to-drink iced tea by Pepsi-Lipton. The decisions are: creative, media and metrics selection. It also deals with budget allocation to traditional (Super Bowl, television) and new (viral ads and social) media.
涵蓋領域：
Budgets and budgeting;Corporate social responsibility;Business communication;Resource allocation;Digital marketing;Decision making;Marketing;Advertising campaigns;Advertising media;Marketing communications;Consumer behavior;Marketing channels
相關資料：
, (9-512-067), 20p, by Thales S. Teixeira
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